The distinctive graphic design on our logo is what we call the Venn.
It is named after the Venn diagram, an illustration which uses overlapping circles to represent the relationships among sets of things. The start of our name – Ventia – reinforces this connection.
Just like a Venn diagram, our Venn represents the importance of our relationships and connections, and symbolises our aim to simplify complexity, provide clarity and develop logical solutions.
We especially value the areas where our people, clients and communities intersect. This is where we operate and where we engage with, listen to, and learn from one another.
The Ventia brand colours used in our Venn represent aspects of our character.
- The dark green represents strength and dependability
- Bright blue reflects creativity and ability to find new and better ways of doing things
- The lighter shades of green express purpose in making infrastructure work for our communities and the positive impact we can make by working towards a sustainable future.