We know early education is a key driver of change in influencing road user behaviour around roadworks, particularly when it comes to the next generation of drivers who are statistically more likely to be in an accident.
Everybody deserves to get home safely, so our enterprising South East Queensland Transport team on the Ventia Boral Amey Joint Venture developed a roadwork signage and speed limit awareness campaign with a compelling animation aimed at these young, soon to be, drivers.
A team of six collaborated from across the business to devise a clever, educational and engaging campaign underpinned by the simple message: “How you drive keeps us alive.”
A unique element of the campaign included a simple animation where a lawyer’s desk is moved from an office environment to an emergency lane beside a busy highway. This was followed by the question: “Imagine if your loved one had to work in these conditions?” The animation’s message is clear, impactful, and a testament to the team’s enterprising nature and ability to harness technology to keep our communities safe.
The multi-media presentation rolling out to schools also includes data, live footage, roadworker real life experiences and carefully crafted content developed by the team.
“This campaign benefits our roadworkers, the community and our clients in the long-term, as we continue to educate young drivers, improve behaviours and ultimately reduce incidents,” says Community Relations Advisor Lisa Townley.